Media & Marketing
New Vehicle Intender Study (NVIS)
Studying the needs of vehicle purchase intenders
The study provides insights into new vehicle purchase intenders’ awareness, perceptions and detailed purchase considerations regarding brands and models offered. It identifies clues and opportunities to strengthen the brand influence and delivers actionable insights that can help OEMs and dealers successfully attract more purchasers to their brands and models. This study utilizes demographic segmentation to optimize interventions for specific consumer target groups.
China Auto Media Study (AMS)
Studying media consumption behaviors of target buyers and developing marketing initiatives
The J.D. Power Asia Pacific Auto Media Study (AMS) provides a comprehensive strategic perspective of the media preferences and purchase factors influencing new-vehicle Intenders. Automotive manufacturers and advertising agencies may improve ROI on media placement by using the information contained in this study on attitudinal, recreational, and media consumption behaviors of recent new-vehicle buyers to develop targeted marketing initiatives.