Based on insights into the requirements throughout customer life cycle and empowered by digital tool platforms, J.D. Power helps automakers find out their customer experience gaps with industrial benchmarks, diagnose their own problems precisely, improve customers’ experiences both online and offline and eventually improve their profitability.
Eileen Ren is the Vice President of Digital Customer Experience at J.D. Power China. Ren is responsible for the strategy, operation and new product development of the Digital Customer Experience Practice, leading the team to provide digital solutions in a range of fields including customer experience, digital retail, connectivity and smart mobility, etc. J.D. Power is a global leader in consumer insights, advisory services and data and analytics.
Ren has nearly 20 years of management experience in the automotive industry, especially in the development of automotive digital products, digital services and user experience design. Ren joins J.D. Power from Human Horizons where she was General Manager of Digital Business with the responsibility for mobility service strategy development and business model analysis. Prior to that, Eileen worked with Mobility Asia, the wholly-owned subsidiary of Volkswagen Group, as product and service General Manager, where she led the development of Mobility Asia’s product/service strategy and the overall customer experience design. She also managed operations for Connectivity Service and Eco-System Partnership development.
Before that, Ren was with Shanghai General Motors for 16 years as the Deputy Director for New Business Development and Marketing with responsibility for SGM new business and innovative strategy and development. She also held the position of Director of Business Planning of Onstar-China.
Ren has a master’s degree of Business Administration from University of Hong Kong and bachelor’s degree of Mechanical & Electric Engineering from Harbin Engineering University China.