Jiaying now is the managing director of Combined Proprietary Research Practice. She is in charge of all kinds of proprietary studies, including tracking, club research, mystery shopper, audit and different kinds of customized research in automotive industry.
Before joining J.D. Power, she worked in automotive market research industry for 10+ years. She is familiar with all kinds of quantitative and qualitative research. Her scope of work was focused on large-scale brand health tracking, consumer insight and market segmentation, product quality & advertisement evaluation and tracking, consumer feedback and satisfaction measurement. She has led and been involved in various automotive research, such as car clinics, product innovation and development research, feature evaluation and perceived value, customer sales and service satisfaction, advertising & concept evaluation, price check, brand health tracking research and multi-country / multi-client projects.
Jiaying joined J.D. Power in Aug. 2019. Before joining J.D. Power, she worked as a Research Director in another two global market research agencies, Nielsen, and Kantar (TNS).
Jiaying holds a Master & Bachelor degree in Statistics from National University of Singapore.