China Vehicle Dependability Study (VDS)
Publish: October 2024
Based on the ‘Voice of the Customer’, the VDS studies problems encountered by owners of new ICE vehicles within 13-48 months of ownership. The research is categorized by brand, model, and segment to analyze traditional product quality issues (manufacturing quality/malfunctions) and potential product quality issues (design defects related to ease of use). Compared to IQS, VDS focuses more on the malfunction problems encountered by car owners during long-term ownership, with these problems accounting for 65% of the total number of problems (40% in IQS). At the same time, VDS also examines critical design problems and the effects on NPS, helping OEM identify problems that are imperative to users during long-term ownership, which can help enhancing product competitiveness during the product life cycle.
Evaluate problem symptoms in 9 vehicle system categories:
- Exterior
- Driving experience
- Feature/Control/Display
- Driving Assistance
- Infotainment
- Seats
- Climate
- Interior
- Powertrain
The Benefits
Research subscribers can gain a comprehensive and in-depth understanding of specific issues experienced by car owners and their impact on car owner satisfaction.
Research information includes:
- The brands and models with the fewest breakdowns;
- Comparison of vehicle problems experienced by vehicle owners with their expectations;
- The impact of the problem on the overall satisfaction of the owner;
- The type of problem that the owner thinks is the most annoying;
- Issues with the greatest negative impact on loyalty;
- Major parts replaced during the first 4 years of ownership;
- Helps understand where and under what circumstances the diagnostic problem details may occur.
