Award Program Criteria
J.D. Power recognize leading brands and models in J.D. Power China studies. Study subscribers meet following criteria will have the opportunity to leverage J.D. Power awards in marketing and advertising materials.
- Top 3 Luxury and Mass Market brands (above industry average)
- Highest ranked Chinese domestic brand (above industry average)
- Highest ranked models of each segment (above segment average and at least 4 models in the segment with sufficient sample size)
Highest ranked Chinese domestic model of each segment (above segment average and at least 4 models in the segment with sufficient sample size)
Marketing Your Award
As soon as an executed Award License Agreement is in place, awards can be leveraged in variety of marketing campaigns.
J.D. Power company name, Service Mark and study results are owned by J.D. Power, all promotions that including J.D. Power awards and rankings require a signed brand licensing agreement and prior written approvals from J.D. Power.