Study
Automotive

China Tech Experience Index (TXI) Study

Publish: November 2020

The Tech Experience Index (TXI) Study focuses on the problems of advanced technologies when they first enter the market and user experience, helping vehicle manufacturers, suppliers and other participants in the industry improve user experience with vehicle functions and cockpit technology.

The study measures car owners’ usage of vehicle functions in the cockpit space during the first 2-6 months of ownership, covering satisfaction, problems experienced, and the frequency and ease of use. Their feedback and user experience found in the TXI Study enables manufacturers to learn about consumers’ use, acceptance and potential problems as soon as possible, better understand user behaviors, discover and solve problems before promoting certain technologies.

The technology areas covered include Entertainment & Connectivity; Smartphone Mirroring (e.g., CarPlay and Android Auto); Comfort & Convenience; Collision Protection; Driving Assistance; and Navigation.

More About the Study