China Customer Financing Satisfaction (CFS)
Publish: July 2023
China Customer Financing Satisfaction (CFS) Study systematically measures the experience of financial institutions in auto finance product design, application process, approval efficiency, contract signing, loan collection, auto finance after-sales service and other aspects, as well as the functional comprehensiveness and convenience of financial institutions' electronic auto finance business. The real feedback of consumers' satisfaction with financial institutions in the process of car loan purchase.
The proportion of Chinese consumers who buy cars with loans has exceeded 50%. Every financial institution engaged in auto finance business needs to be confronted with whether it can understand the auto finance products that consumers really need and how to serve the customers who buy cars with loans. The Satisfaction Study can solve the above questions of financial institutions. It provides a more comprehensive reference for improving its market share in the auto loan market.