Study
Automotive

China Dealer Satisfaction Study (DAS)

Publish: April 2020

The Dealer Attitude Study (DAS) systematically measures 4S dealers’ opinions about and attitudes towards manufacturers from the perspective of the automotive industry and its distribution network. It also provides the basic information of 4S dealerships and analyzes all kinds of issues that both manufacturers and dealers are deeply concerned about. All of the information comes from the senior managers of the dealers surveyed.

The Chinese automotive market develops fast, changes greatly and is highly competitive. In this ever-changing market, dealers really need the support and help from manufacturers and China DAS provides the exact market information needed to solve these problems.

Dealer satisfaction is measured based on eight factors:

  • Support provided by OEM
  • Sales Team
  • Marketing&Sales Activities Supports
  • Product
  • Training
  • After-Sales Team
  • Parts Supply
  • Vehicle Ordering & Delivery Process

More About the Study