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China Auto Media Study (AMS)

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Media behavior and lifestyle of target groups

The J.D. Power Asia Pacific Auto Media StudySM (AMS) provides a comprehensive strategic perspective of the media preferences of and purchase factors influencing new-vehicle buyers. Automotive manufacturers and advertising agencies may improve ROI on media investment by using the information contained in this study on attitudinal, recreational, and media consumption behaviors of recent new-vehicle buyers to develop targeted marketing initiatives.