New Vehicle IQS Tracking Study
New Vehicle IQS Tracking, based on J.D. Power Initial Quality Study (IQS) questionnaire, tracks and reflects the vehicle quality issues complained by consumers.
- Conduct a thorough data analysis and identify improvement measures to solve the root problems.
- Determine whether the improvement is effective by comparing vehicle performance before and after the improvement.
- Manufacturers invite owners to share the problems they come across when using the product, which shows manufacturers’ attention to customers.
- IQS Tracking, together with follow-up visits to frequently complaining customers, can effectively strengthen and improve brand image.
New Vehicle Quality Club Study
J.D Power New Vehicle Quality Club Study consists of Mass Market Vehicle Quality Club, Premium Quality Club and New Energy Vehicle Quality Club. Organized as a club, the study is initiated by J.D. Power and invites intended mass market vehicle/premium vehicle/new energy vehicle manufacturers to participate in as club members. The club uses real vehicle owner lists provided by manufacturers and the same VQS 2020 questionnaire as J.D. Power syndicated studies, then conducts a tracking study and shares data and findings of the vehicle quality study.
In order to help our members better understand how to use the data, develop solutions to problems and learn about the best practices in the industry, J.D. Power organizes meetings among club members on a regular basis to exchange ideas and invite experts to share the latest cases and practices in China and abroad.
Expert You Can Count On
Jiaying Yuan, Head of Proprietary Research, J.D. Power China
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