Centering around various experiences such as in-vehicle HMI systems and mobility service, J.D. Power intelligent cockpit solutions provide intelligent cockpit-related customer experience insights, product experience benchmarking, product experience improvement, innovative product mining, as well as the digital solutions. These solutions help automakers better figure out users' technology experience needs, focus on high-value product and service, and improve intellectualized experience competitiveness.

In terms of data collection and analysis, besides the traditional quantitative research and quality research, J.D. Power also supports the high-efficient in-vehicle online research as well as co-analytics of the J.D. Power research data with OEM big data.

Our Expert
Lin Pei, Director, Auto Digital Experience

Based on users’ actual usage scenarios, J.D. Power expects to support the development of our partners’ product intelligent function design and help them win a leading edge in the market in the future through Intelligent Vehicle Experience Union.

Intelligent Vehicle Experience Union will provide a multidimensional analysis, including:

• Tracking study on key TXI intelligent functions/features;
• Pre-research on the new technologies that will be included in TXI Study next year;
• Dig users’ pain points and unsatisfied needs in a complex usage scenario and test their acceptance of and willingness to pay for the most cutting-edge intelligent features on the current market;
• Present the best practice case for key features based on TXI data;
• Provide suggestions on improving the technology experience of a product and the direction of future business opportunities.

Our Expert

Jiaying Yuan, Managing Director of Proprietary Research Practice, J.D. Power China