This site uses cookies. By continuing to browse the site you are agreeing to our use of cookies. Review our Privacy and Cookie Notice for more details.
X

China Automotive Performance, Execution and Layout Study (APEAL)

Share This Page:

Things gone right

The J.D. Power APEAL has become a benchmark for measuring the appeal of new vehicles. The study's unique approach measures how much customers like or dislike virtually every aspect of their new vehicle. Containing 10 categories and 79 attributes covering powertrain, exterior design etc., the APEAL study transfers the customer's experience and perception into a very powerful and useful analytical tool