Press Release

J.D. Power Mourns Death of Company Founder James David Power III

Pioneer in Customer Experience Data and Analytics Transformed Auto Industry with Quality Benchmarks

J.D. Power mourns the loss of James David “Dave” Power III, founder and retired chairman of J.D. Power, who passed away this weekend at the age of 89.

“The world has lost a true pioneer and we have lost a visionary spirit that has continued to inspire, inform and galvanize our company’s growth for over 50 years,” said Dave Habiger, president and CEO of J.D. Power. “Those who were lucky enough to have worked closely with Dave remember a larger-than-life creative presence who encouraged constant innovation and close collaboration with a relentless focus on the values of independence, integrity and quality.”

Dubbed “Mr. Quality” by Motor Trend magazine, Power was widely credited with transforming the auto industry by channeling detailed customer experience data into practical insights and critical intelligence that changed everything from manufacturing to marketing. He founded the company in 1968 with his wife Julie, and together they quickly built J.D. Power into one of the world’s most recognizable brands. With customer feedback often seen as less important by companies who provided products or services, Power was constantly motivated to bring attention to the “Voice of the Customer.” And he would often express his immense pride in his colleagues, or “Associates,” making such groundbreaking contributions to the company and the industries it served.

Data and analytic insights enabled significant quality improvements across every major automotive manufacturer. Today, J.D. Power is known throughout the world as a global leader in consumer insights, advisory services and data and analytics across every major industry.

As J.D. Power studies began to detect nascent industry trends and critical quality flaws, the industry began to embrace the company’s data as a critical source of industry intelligence, and a key component to product strategy. That recognition was memorialized in 1992 when Power received the Automotive Hall of Fame’s Distinguished Service Citation, which is awarded each year to the industry’s most accomplished leaders.

In the years that followed, Power successfully diversified the business, expanding into the financial services, healthcare, home, insurance, technology, media and telecom, travel and hospitality and utilities industries. Building on Power’s foundation of concrete experiential data and analytics, J.D. Power is now a global leader in the use of big data, artificial intelligence (AI) and algorithmic modeling to understand consumer behavior.

Power stepped back from day-to-day leadership of the company in 2005 but continued to stay involved in an advisory capacity for many years.

“Even after his retirement, Dave’s indomitable presence was felt throughout our business, both through the many lives he touched personally and the strong foundation of uncompromising values of independence and integrity he built for our amazing company,” Habiger added. “He will be deeply missed by all of us, but his spirit will live on in the work we will carry forward each day.”


J.D. Power is a global leader in consumer insights, advisory services and data and analytics. A pioneer in the use of big data, artificial intelligence (AI) and algorithmic modeling capabilities to understand consumer behavior, J.D. Power has been delivering incisive industry intelligence on customer interactions with brands and products for more than 50 years. The world's leading businesses across major industries rely on J.D. Power to guide their customer-facing strategies.

J.D. Power is headquartered in Troy, Mich., and has offices in North America, Europe and Asia Pacific. To learn more about the company’s business offerings, visit The J.D. Power auto shopping tool can be found at

Media Relations Contacts
Geno Effler, J.D. Power; West Coast; 714-621-6224;
John Roderick; East Coast; 631-584-2200;