Press Release

Eileen Ren Joins J.D. Power China as Digital Customer Experience Vice President

SHANGHAI: 30 Aug. 2019 – Eileen Ren, a veteran automotive executive, has been named the newly created position of Vice President of Digital Customer Experience at J.D. Power China. In this role, Ren will be responsible for leading the strategy, operation and new product development of the Digital Customer Experience Practice.

To accelerate the digital transformation of the company and enhance the understanding of customer digital experience, J.D. Power China will set up the Digital Customer Experience Practice on Sept. 1, which is a consolidation of several existing business units, including Auto Retail Proprietary Study, Auto Retail Consulting, Human-Machine Interface (HMI) and Mobility Service Consulting, to integrate multiple aspects of the digital customer experience and provide the automotive industry with comprehensive consulting and services in digital customer experience.

Ren will also lead the redesign and development of J.D. Power China Syndicated Study questionnaire, to ensure the studies are fully aligned with the industry status quo and acquire more valuable and informed industry and consumer insights. In addition, Ren will work with the team to continue the success of the artificial intelligence products that has already shown great momentum.

“By rolling out a sequence of big data and AI products and solutions, J.D. Power has sped up its digital transformation in China,” said Jun Su, China President of J.D. Power. “Eileen is an accomplished leader with more than 18 years of experience from auto OEMs. She has the proven experience and track record in customer experience and digital products. I am confident that with her extensive knowledge and forward-looking vision, Eileen will strengthen J.D. Power’s capabilities in customer experience, digital retail, connectivity and smart mobility, etc.”

“The auto industry, nowadays, has been undergoing significant changes, with digital customer experience penetrating into every aspect of the brand, products, sales and after-sales, J.D. Power has great potential in this field,” said Ren. “I am looking forward to bringing my expertise in digital product development, digital service and customer experience design to my new role, and contributing to the future success of J.D. Power and the transformation and upgrading of the automotive industry.”

Ren joins J.D. Power from Human Horizons where she was General Manager of Digital Business with the responsibility for mobility service strategy development and business model analysis. Prior to that, Eileen worked with Mobility Asia, the wholly-owned subsidiary of Volkswagen Group, as product and service General Manager, where she led the development of Mobility Asia’s product/service strategy and the overall customer experience design. She also managed operations for Connectivity Service and Eco-system Partnership development.

Before that, Ren was with Shanghai General Motors for 16 years as the Deputy Director for New Business Development and Marketing with responsibility for SGM new business and innovative strategy and development. She also held the position of Director of Business Planning of Onstar-China.

Ren has a master’s degree of Business Administration from University of Hong Kong and bachelor’s degree of Mechanical & Electric Engineering from Harbin Engineering University China.

J.D. Power is a global leader in consumer insights, advisory services and data and analytics. Those capabilities enable J.D. Power to help its clients drive customer satisfaction, growth and profitability. Established in 1968, J.D. Power has offices serving North America, South America, Asia Pacific and Europe. For more information, please visit or stay connected with us on J.D. Power WeChat and Weibo.

Media Relations Contacts

Shana Zhuang; J.D. Power; China; +86 21 8026 5719;

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