China New Energy Vehicle Customer Experience Value Index (NEV-CXVI) Study

Publish: August 2024

New Energy Vehicle Customer Experience Value Index  (NEV-CXVI) focus on the performances of customer experiences throughout the whole journey.

This study includes the experience evaluation of new energy vehicle customer  in the three stages of purchase, usage and service. It can enable OEM to fully understand the difference in three stages preferences of customer.

It also includes the hot topics, such as digital channels (APP), customer equity, rewards points,  energy service, channel models are all covered. The results of the study and analysis can help OEM to understand the hot spots and trends of the industry and the service strategies of different brands. Help the brand to recognize its strengths, weakness and enhance customer experience management.