J.D. Power Digital Mobility Experience Improvement Program centers around various experiences such as built-in HMI system and mobility service.

With the aid of three digital tools – HMI Digital Survey Platform, HMI Visualized Competitor Database and Mobility Car-Life Experience Data Radar Platform, the program carries out instant infotainment online survey, focus group interview, one-to-one interview, expert consulting and other activities and then integrates both big and small data (the data of car owners’ perception about vehicles and the big data of vehicle trips).

Therefore, we are able to provide insight into customer experience with HMI system and mobility service, an analysis on competitors, product planning consulting, digital solutions and service experience improvement consulting.