China New Vehicle Tire Satisfaction Index Study (NV-TSI)
New vehicle tire study provides a measurement of “Voice of Customer” during the first 13-30 months of ownership to identify those problems that vehicle owners encounter regarding their new vehicle tires. This study aims to discover the quality related problems regarding new vehicle tire. Meanwhile, the study's approach measures how much customers like or dislike virtually every aspect of their new vehicle tires. The approach matrix is containing 4 factors and 13 attributes covering tire ride, handling, traction etc., hence this study identifies the customer satisfaction also with customer perception on tire products.