China New Vehicle Tire Satisfaction Index Study (NV-TSI)
The New Vehicle Tire Satisfaction Index Study (NV-TSI) provides a measurement of “Voice of Customer” during the first 12-24 months of ownership to identify those problems that vehicle owners encounter regarding their new vehicle tires. This study aims to discover the quality related problems regarding new vehicle tire. Meanwhile, the study's approach measures how much customers like or dislike virtually every aspect of their new vehicle tires. The approach matrix is containing 5 factors and 15 attributes covering tire ride, handling, traction etc., hence this study identifies the customer satisfaction also with customer perception on tire products.