Bain Certified Net Promoter Score® by J.D. Power

For Clients Who Use Net Promoter Score

J.D. Power has signed an agreement with Bain & Company to become the officially recognized authority for benchmarking the Net Promoter Score (NPS®) in a series of industry studies in North America.

The Problem

For many companies, NPS is a popular and effective internal measurement of customer loyalty, but companies wanting to compare their performance against competitors need reliable, objective benchmark data. Custom market research studies, which survey customers on both the company and its competitors, too often fall short on correct NPS methodology, sample size or even independence. Lacking independent NPS data, many companies even base investor communications and executive compensation on internal NPS survey results rather than external benchmark NPS.

J.D. Power offers an independent, objective, Bain certified NPS industry benchmark that companies can use with confidence to support competitive benchmarking, investor communications and even executive incentives.

An Exclusive Offering

J.D. Power now provides a Bain Certified Net Promoter Score in select industries. This independent NPS competitive benchmark uses a methodology certified by Bain & Company, a key requirement for accurate and reliable scores. Brands that adopt the new benchmark will have a more reliable measure they can use to evaluate their performance relative to competitors, detect market threats and opportunities and spur improvements to their own products and services. To access the Bain Certified NPS benchmarks, you must subscribe to the respective J.D. Power industry study.


  • Combined Expertise of Bain and J.D. Power: Combines Bain & Company’s Net Promoter methodology with J.D. Power’s expertise as an independent and trusted source of industry benchmarks based on voice of the customer
  • Accurate NPS Benchmarks: Ensures relevant NPS comparisons against competitors and the industry overall
  • Unbiased Results: Independent third-party verification builds confidence among stakeholders and investors and avoids any conflicts of interest
  • Cost-Effective Measurement: The Bain Certified Net Promoter Score by J.D. Power is the most cost-effective way to get accurate NPS benchmarking data

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Net Promoter System®, Net Promoter Score®, NPS® and the NPS-related emoticons are registered trademarks of Bain & Company, Inc., Fred Reichheld and Satmetrix Systems, Inc.