The Customer Experience Value Index (CXVI) measures the interaction between the brand and users when they are using the products and services and users’ experience with the interaction. It covers 30 value touch points in 10 journeys throughout customer full life cycle.
- The Index measures customer satisfaction from the continuous and holistic perspectives, instead of from the fragmented and scattered touch points.
The Index highlights the CONTINUITY and EXTENSION of customer experience and avoid the experience gaps.
Combining the big data and statistical data to realize the exploit of customer full journey value.
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