Lou Farrace

Senior Manager, Consumer Insights

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Lou Farrace

Lou Farrace is a Senior Manager, Consumer Insights in the Financial Services Practice at J.D. Power. He is responsible for working with clients to better understand and use data and analytics to drive business decisions, as well as developing thought leadership content—such as white papers, webinars and executive summaries—that provide valuable insights into the leading drivers of customer satisfaction and their impact on brand financial performance. Additionally, Mr. Farrace oversees the analytic output emerging from multiple studies within the Practice, as well as questionnaire design. Previously at the company, he was a Research Manager, overseeing the production and publication of the U.S. Retail Banking Satisfaction Study and the Canadian Retail Banking Satisfaction Study.

Prior to joining J.D. Power in 2005, Mr. Farrace was at GfK, one of the world’s largest market research organizations. There, he managed a wide range of automotive research projects, including product clinics and focus groups.

Mr. Farrace received a bachelor’s degree in business administration from Western Michigan University.