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As Senior Director, Automotive Finance Practice at J.D. Power, James Houston leads the team that brings Voice of the Customer to the auto finance industry. Automotive finance brands rely on the data-driven insights that he and his practice deliver to understand, plan and act on current market and future trends.

"Jim" has been leveraging his 30 years of expertise in the auto finance business to boost client success with J.D. Power since 2016. J.D. Power clients benefit from Jim's career experience in positions such as Head of Primary Account Strategy; Data Governance and Business Intelligence; Fair Lending; and Pricing and Program Development and Senior Manager of Marketing Operations and Acquisition Strategies. His team benefits from his leadership experience as Vice President of National Accounts and Senior Vice President of Auto Group at large financial institutions. Jim's first-hand experience in directing activities and performance of field sales operations; pricing and program development; portfolio systems and support; reporting and business intelligence, and more make him a valuable partner for customerfocused auto-fi brands and team alike.