China Sales Satisfaction Index Study (SSI)

Sales service performance

The study offers a complete perspective on sales and delivery process, analyzing customers' satisfaction with the pre-sales, sales, and delivery experience. SSI focuses on what is important to today’s new vehicle owners - process/ transaction related factors, the customer’s interaction with the salesperson, and the delivery process - and highlights what contributes most to customers’ satisfaction with the dealer/ retailer. Customers are surveyed at 2 to 6 months of ownership.