China Initial Quality Study (IQS)
Things gone wrong
The study provides a measurement of “Voice of Customer” during the first 2-6 months of ownership to identify those problems that vehicle owners encounter in this initial ownership period. The study addresses issues of build quality and design quality by make, model, and vehicle segment. IQS provides information on issues such as: Which new vehicles provide the most trouble-free experience? What type of problems are experienced by customers? How vehicle problems influence customer satisfaction and advocacy?