China Dealer Attitude Study (DAS)

The satisfaction of dealership to OEMs

The study examines 4S dealers’ satisfaction with the nameplates and opinions & attitudes regarding a variety of issues relevant to the automotive industry and the retail distribution system. Dealers see radical change all around them in the marketplace and are looking to manufacturers for support and direction. The Dealer Attitude Study supplies the information needed to address these issues. Dealer principal evaluations form the basis of this annual study. The study profiles 4S dealerships, examines issues of importance to manufacturers and dealers, and measures dealer satisfaction with the nameplates they carry.