China Brand Website Evaluation Study (BWES)
Brand website performance
The J.D. Power Brand Website Evaluation Study (BWES)SM is designed to provide services to fully evaluate the effectiveness of auto brand websites on the basis of Voice of Consumers by:
- Measuring the usefulness of auto brand websites in terms of meeting the needs of consumers shopping for a new vehicle.
- Help auto brand website developers determine best practices used by auto brand websites.
- Quantify the relationship between site usefulness and a site’s ability to drive traffic to the showroom