China Brand Competitiveness Index Report (BCI)

Brand competitiveness information

The Brand Competitiveness Index Report (BCI) provides OEM a dashboard to understand its competitiveness status and priorities to improve market share in the long term. The report focuses on how customers are impacted by OEM’s Awareness, Favorability, Affordability and Availability. Also, it tells how each business function of the OEM contributes to above factors. These business functions include Product, Planning, Marketing, Sales, Service and Network. The report integrates part of the insights from syndicate studies of NVIS, IQS, APEAL, VDS, SSI, CSI.