China Automotive Performance, Execution and Layout Study (APEAL)

Things gone right

The J.D. Power APEAL study has become a benchmark for measuring the appeal of new vehicles. The study's unique approach measures how much customers like or dislike virtually every aspect of their new vehicle. Containing 10 categories and 82 attributes covering powertrain, exterior design etc., the APEAL study transfers the customer's experience and perception into a very powerful and useful analytical tool.