J.D. Power understands that customers have a wide range of expectations and that their perceptions of products and services vary. In today’s fast-changing marketplace, thorough and unbiased knowledge of customer satisfaction may be a company’s most valuable strategic tool. J.D. Power has gained practical experience in developing customer service models across industries by becoming familiar with customer perceptions, habits, and decision-making. J.D. Power is the primary catalyst in bringing the Voice of the Customer to various industries. The company maintains one of the largest historical cross-industry customer satisfaction databases, which includes feedback on virtually every element of the customer experience.