Without a doubt, China is the primary target in nearly every company’s growth plan. Businesses in various sectors are focused on the world’s largest consumer market, which is expected to sustain the growth momentum for the next decade and beyond.
Most companies in China still have far to go in really knowing and understanding the China market, or in understanding consumers and customers’ wants and needs.
We aim to assist businesses in developing growth strategies and executing improvement plans, so as to better meet the needs of customers in China.
Whether your business is selling cars or providing banking services, it is vital to listen closely to the Voice of the Customer. Business executives operating in China continually focus on trying to answer questions such as:
- What is our competitive landscape in China? What can we foresee in the future?
- What are customers’ needs and wants?
- Who is capturing the mind and wallet of customers today?
- How can we reach our target customers?
- Which of our competitors are performing better in meeting customer needs? How can we increase customer satisfaction, loyalty and advocacy?
- What are the key performance indicators that we should invest in to improve our influence and market share?
- How can we develop an actionable plan to improve product and service quality, so as to better satisfy customers?
Find your answers with J.D. Power Asia Pacific. We provide customer-based insights to navigate you through the complex landscape of the China market and connect you directly with consumers.
By transmitting the Voice of Customer into actionable insights, we aim to assist businesses in developing growth strategies and executing improvement plans so as to better meet the needs of consumers.
J.D. Power Asia Pacific is a catalyst that accelerates the pace of advancement for automotive, retail banking and various other sectors in China.
J.D. Power Asia Pacific provides a full spectrum of auto forecasting, research and consulting services to assist you in winning customers in this marketplace.
Established in 1990 in Japan, J.D. Power Asia Pacific is a subsidiary of J.D. Power & Associates. In response to the rising client demand in China, J.D. Power Asia Pacific began producing independent benchmarking studies in 2000, and established a representative office in Shanghai in 2005. In 2006, J.D. Power Asia Pacific acquired Automotive Resources Asia (ARA), a wholly owned foreign enterprise that is now an integrated part of the business. On January 1, 2008, J.D. Power Asia Pacific became a wholly owned foreign enterprise headquartered in Shanghai, with a branch office in Beijing.
Today, J.D. Power Asia Pacific services both global and local enterprises in the automotive sector. The company has also introduced the Voice of the Customer benchmarking to the retail banking industry. Going forward, J.D. Power Asia Pacific aims to focus on other fast-growing sectors in China, such as hotel, tourism and new technologies. Founded in 1968, J.D. Power & Associates is the Voice of the Customer expert. As a global marketing information company, J.D. Power & Associates conducts independent and unbiased third-party surveys regarding customer satisfaction, product quality, and buyer behavior.
J.D. Power & Associates is a business unit of The McGraw-Hill Companies, founded in 1888, The McGraw-Hill Companies is a leading global financial information and education company that helps professionals and students succeed in the Knowledge Economy. Leading brands include Standard & Poor’s, McGraw-Hill Education, Platts energy information services and J.D. Power & Associates. The Corporation has approximately 21,000 employees with more than 280 offices in 40 countries. Sales in 2010 were $6.2 billion. Additional information is available at http://www.mcgraw-hill.com.
The J.D. Power Asia Pacific team is comprised of professionals with a proven record of leadership in analysis and understanding of the Asia market. They are dedicated to the company's philosophy of providing businesses with independent and unbiased research based on "the voice of the customer."